From Employee Engagement To Employee Experience – How To Make A Smooth Transition
Organisations all over are ditching traditional employee engagement measures and adopting methods that help enhance the overall experience at work. Here is what you need to know about this shift and how you can steer your organisation slowly towards this it as well.
Effectively engaging talent in a bid to retain them is a tactic that has been beaten to death over the years. However, despite all the efforts put in by the best and brightest minds in the business, it has been observed that even the most engaged employees are sometimes not satisfied. After much deliberation it was unearthed that while employees seek jobs in which they are actively engaged, they also yearn to work for companies where they feel cherished and taken care of. Employee experience stands for the overall experience that an employee has throughout the duration of his or her association with an organisation. A positive employee experience is one in which the company exceeds the employee’s expectation at almost every touchpoint. While employee engagement techniques are often short term band-aid fixes for boosting sagging engagement levels, improving the employee experience quotient of an organisation is a more long-term, permanent solution. It entails improving the culture and mindset of an organisation and establishing policies, systems and processes with the intent of improving the entire workplace experience. Here are some things that you should keep in mind while transitioning from the traditional employee engagement model to the new employee experience mindset.
- The Physical Environment Matters a Lot – There is a reason why biggies like Air BnB and Google spend millions of dollars on their office spaces. These organisations understand how important it is to offer employees a workplace that they are comfortable spending time in. A far cry from the traditional pigeon-hole cubicles or closed cabin layout, these modern work spaces allow effective collaboration and ensure that employee stay in a positive frame of mind throughout the work day.
- A Consistent Value System Can Help Tailor A Great Employee Experience – The culture of an organisation is integral to formulating a great employee experience. An organisation’s culture is in turn a by-product of its core values and beliefs. Therefore, it is essential to put down your values clearly and make them available to one and all. Such clarity helps shape the attitudes and behaviours prevalent at the workplace. Consequently, you end up hiring people who share the same beliefs and, therefore, fit in perfectly, leading to a great experience for existing and new employees.
- Invest in Tools and Systems That Enable the Modern Employee To Work Better – We live in a world where most employees are tech-savvy and have no problems using the latest gadgets and tools to improve their efficiency and the quality of their work. Communications apps like the one developed by Office Curry are a great example of a tech-based solution that is used avidly by teams to facilitate smooth internal communications and to ensure that team members are able to work collaboratively even when they are not in the same physical location.
- Make Sure You Take Into Account All The Touchpoints Covering An Employee’s Employment – Study every single touchpoint in an employees association with your organisation and find ways to make each one a delightful experience. For instance, when a potential hire applies for an open position at your company, how do you go about interacting with them? Do you keep them hanging in the air without any feedback for days after their interview or do you make it a point to stay in touch with them proactively throughout the process? It is very important to ensure that you are giving even potential employees a taste of your positive culture and value system.
At the end of the day, employee engagement is the destination that can be reached by following a path that focuses on improving employee experiences. Make sure that you are providing your employees with excellent workplace experiences as in today’s talent-tight market, they are your biggest asset.