How The Logistics Industry Can Keep Up With Today’s Global Economy
Like most other industries, the Logistics and Freight industry too is witnessing rapid globalization, a revolution that dramatically hiked the requirement for secure transportation of cargo worth millions across the globe on a regular basis. With countries loosening their trade laws to promote an uninterrupted flow of goods across national borders, logistics companies are facing much more pressure from their customers than ever before. The demand for speed, quality, and accessibility is climbing and the only way logistics partners can meet customer expectations is by embracing technology and implementing a holistic communication strategy.
Global trade has picked up steam in the past few years, especially since many countries have realized how profitable it is to keep their international trade channels open and accessible. Regions that once believed in protecting their domestic industries from foreign competition by imposing restrictions in the form of tariffs and duties are now welcoming cross-border business with arms wide open. While such a shift in mindset is great when it comes to worldwide economic development and higher consumer satisfaction stemming from an increase in the number of options to choose from, it also triggers an urgent need for a technological upgrade for logistics companies that serve as the backbone for global trade. Since the core business of any logistics firm is the movement of goods, interpersonal interactions are inevitable and in fact crucial for smooth operations. An effective communication mechanism that allows interoperability between all kinds of stakeholders involved in the transport life-cycle – countries, collaborators, competitors, and customers – is the only way ahead for logistics companies that wish not just to survive but thrive in this new globalized environment.
Here are a few communication-related aspects that warrant immediate attention in today’s new-age economy:
1. Accessibility – For the tech-savvy customers of today, it is very vital to know that they can trace their purchase in real-time until it is physically delivered. From the moment the product is selected, and the package is shipped until it is dropped at the customer’s doorstep, it is expected that every milestone is remotely trackable. Customs clearance, in-transit details, warehouse layovers, and idle time, if any, are all points that the customer is interested in knowing. Customer engagement strategies which include implementation of a sophisticated communications system are essential to keep the consumer informed, educated, and connected throughout the transport trajectory.
2. Timely and Reliable Communication – While logistics partners can strive to cut down the number of delayed deliveries, it is near impossible to skirt them entirely. In case of an impending delay, it is a wise decision to proactively inform the customer well in time to avoid utter dissatisfaction. It is possible to notify customers of any foreseeable delays using a high-tech app-based communication tool. Furthermore, it is critical to ensure that the digital communication system used to reach out to the customer has security features that can keep cyber attacks at bay.
3. Minimal Transition Slip-ups – During the process of being shipped from one location to another, especially in case of international trade, goods are handled by several parties, including warehouse employees, shipping agents, haulers, customs officials, and delivery executives. When there are so many handovers involved, slip-ups are bound to happen. It is essential to have a communication channel that cuts across these internal and external teams so as to minimize the errors that may occur due to transition-related miscommunication. Such a channel needs to be remotely accessible, real-time, and scalable.
4. Remote Management Of Teams – Within the world of logistics, it is routine to have team members located all over the globe but reporting to a single manager. For such managers, it becomes all the more imperative to be able to delegate tasks and monitor the progress in real-time. Team building initiatives also demand a greater focus when team members are scattered. Engaged employees are known to be much more efficient than those who are not. Therefore, it is an excellent idea to have a communication system that allows team members to connect with each other whenever required despite the physical distance.
Office Curry provides a suite of tools incorporated in an easy to use mobile application that can help logistics partners crack the communication conundrum. By using this app to improve the flow of information between all the interlinked entities that are part of the chain connecting the supplier and the customer, logistics companies can iron out most of the creases that cause customer dissatisfaction and loss of business. If you too are a player in the area of logistics, transportation or freight, give Office Curry a shot and watch how quickly your business goes from good to great!